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Made-to-measure fittings now booking for November at Heddon Yard

Tailors & OutfittersEst. 1931

9 Heddon YardLondon

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Made to measureBook a fitting with a cutter at Heddon Yard.Alterations for lifeFree on every piece of tailoring, in person or by post.Size & fit adviceWrite to the cutters with your measurements.

Ashby & Reeve

Tailors and outfitters, London, since 1931

The shop

9 Heddon YardLondon W1S 3PRUnited Kingdom

Monday - Friday, 09:30 - 18:30
Saturday, 10:00 - 17:00
Fittings by appointment

fittings@ashbyreeve.example +44 20 7946 0931

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A short letter each month when new bunches arrive from the mills - with first refusal on the short runs before they reach the shop.

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© 2026 Ashby & Reeve. Tailors & outfitters, London.

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New Arrivals

New Arrivals

The first autumn deliveries: chalk stripes and flannels from Yorkshire, Hebridean tweed and the season’s new knitwear, in limited runs of each cloth.

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New Arrivals
Suits
Jackets & Waistcoats
Trousers
Shirts
Knitwear
Ties & Accessories

The Sackville Suit by Ashby & Reeve

The Sackville Suit

Two-piece, 11oz British worsted

Navy Chalk Stripe
Charcoal Flannel
Mid-Grey Sharkskin

3 fits★ 4.9 out of 5 from 286 reviews

The Ashby Three-Piece by Ashby & Reeve

The Ashby Three-Piece

Double-breasted waistcoat, 13oz flannel

Charcoal Flannel
Brown Glen Check

3 fits★ 4.8 out of 5 from 97 reviews

Hebridean Tweed Hacking Jacket by Ashby & Reeve

Hebridean Tweed Hacking Jacket

Sale price £695~~Regular price £820~~

Handwoven island tweed, 15oz

Sale price £695~~Regular price £820~~

Heather Herringbone
Moss Barleycorn

3 fits★ 4.8 out of 5 from 143 reviews

Forward-Pleat Flannels by Ashby & Reeve

Forward-Pleat Flannels

Side adjusters, 13oz flannel

Mid-Grey Flannel
Charcoal Flannel
Fawn Flannel

3 fits★ 4.8 out of 5 from 322 reviews

Two-Fold Poplin Shirt by Ashby & Reeve

Two-Fold Poplin Shirt

120s two-fold cotton, cutaway collar

White Poplin
Pale Blue Poplin
Bengal Stripe

3 fits★ 4.8 out of 5 from 401 reviews

Shetland Crew Neck by Ashby & Reeve

Shetland Crew Neck

Brushed Shetland wool, saddle shoulder

Oatmeal
Bottle
Oxblood
Navy

4 colours★ 4.9 out of 5 from 264 reviews