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Made-to-measure fittings now booking for November at Heddon Yard

Autumn cloth · Season 95

Cut in London. Worn for decades.

Suits and jackets drafted by the cutters at Heddon Yard in British worsteds, flannels and tweeds - offered in three house fits, finished by hand and altered free for as long as you own them.

I

British cloth

Worsteds from Huddersfield, flannels from the Calder valley, tweed from the Hebrides.

II

Three house fits

Slim, Tailored and Classic - drafted on the same block, so your size never moves.

III

Alterations for life

Free hemming, sleeves and waist adjustments for as long as you own the piece.

The wardrobe

Departments of the house

All collections
A cutter chalking a paper pattern on the cutting board
Made to Measure

Three fittings, one pattern, yours

Sit with a cutter for forty-five minutes. We take twenty-two measurements, draft a paper pattern in your name and keep it on file, then fit the garment twice before it is finished by hand. Six to eight weeks, from £1,650.

  1. Fitting I

    Measure

    Forty-five minutes with a cutter. Twenty-two measurements, posture notes and a choice from four hundred cloths.

  2. Fitting II

    Baste

    A loosely tacked first fitting about three weeks later, so the pattern can be corrected on your body.

  3. Fitting III

    Finish

    A forward fitting, then hand-finishing upstairs. Your paper pattern stays on file for the next one.

Fresh from the cloth room

New arrivals

Shop new in
Tailor’s chalk, a tape measure and a jacket sleeve on the alterations bench

Alterations for Life

We will take it in, let it out, and put it right

Every piece of Ashby & Reeve tailoring carries seam allowance for at least two sizes. Bring it back - or post it - and our workroom will alter, re-press and repair it free of charge, for as long as it is yours.

Hems & turn-ups
Free, always
Sleeve length
Free, always
Waist & seat
Free, up to two sizes
By post
Prepaid label, ten working days
How alterations work
The Heddon Yard workroom with bolts of cloth on the shelves

Heddon Yard, since 1931

Four generations on the cutting board

Walter Ashby and Edwin Reeve opened a two-man workroom off Regent Street in 1931, cutting suits for the clerks and musicians who could not afford the tailors around the corner. They charged less, fitted more often and never turned a customer away for an alteration.

The workroom moved to Heddon Yard in 1958 and has not moved since. Eleven cutters and tailors still draft every pattern by hand, and the house fits sold online are cut from the same paper blocks the made-to-measure customers are fitted on.

First suit cut off Regent Street
1931
Cutters and tailors in the workroom
11
Paper patterns kept on file
4,800
The history of the house

From the fitting room

What our clients write

Letter I
“I bought my first Sackville suit for my wedding in 2014. It has been let out once, re-cuffed once, and I wore it again to my brother’s last spring.”
Tom ElleryClient since 2014
Letter II
“The Tailored fit is the first off-the-peg jacket that has ever sat on my shoulders properly. The cutter knew my size by looking.”
Kwame AsanteMade-to-measure client
Letter III
“They hemmed four pairs of trousers by post and sent them back pressed, with a handwritten ticket in each pocket.”
Rupert HaleClient since 2021
The Cutter’s Letter

New cloth, first

A short letter each month when new bunches arrive from the mills - with first refusal on the short runs before they reach the shop.