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Made-to-measure fittings now booking for November at Heddon Yard

Tailors & OutfittersEst. 1931

9 Heddon YardLondon

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Made to measureBook a fitting with a cutter at Heddon Yard.Alterations for lifeFree on every piece of tailoring, in person or by post.Size & fit adviceWrite to the cutters with your measurements.

Ashby & Reeve

Tailors and outfitters, London, since 1931

The shop

9 Heddon YardLondon W1S 3PRUnited Kingdom

Monday - Friday, 09:30 - 18:30
Saturday, 10:00 - 17:00
Fittings by appointment

fittings@ashbyreeve.example +44 20 7946 0931

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The Cutter’s Letter

A short letter each month when new bunches arrive from the mills - with first refusal on the short runs before they reach the shop.

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© 2026 Ashby & Reeve. Tailors & outfitters, London.

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Trousers

Trousers

Forward-pleated flannels and cavalry twills with side adjusters, cut in three leg lengths and left with enough inlay to be altered for decades.

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New Arrivals
Suits
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Ties & Accessories

Forward-Pleat Flannels by Ashby & Reeve

Forward-Pleat Flannels

Side adjusters, 13oz flannel

Mid-Grey Flannel
Charcoal Flannel
Fawn Flannel

3 fits★ 4.8 out of 5 from 322 reviews

Cavalry Twill Trousers by Ashby & Reeve

Cavalry Twill Trousers

Steep-twill, 16oz

Stone Twill
Olive Twill

2 colours★ 4.7 out of 5 from 116 reviews