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Made-to-measure fittings now booking for November at Heddon Yard

Tailors & OutfittersEst. 1931

9 Heddon YardLondon

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Made to measureBook a fitting with a cutter at Heddon Yard.Alterations for lifeFree on every piece of tailoring, in person or by post.Size & fit adviceWrite to the cutters with your measurements.

Ashby & Reeve

Tailors and outfitters, London, since 1931

The shop

9 Heddon YardLondon W1S 3PRUnited Kingdom

Monday - Friday, 09:30 - 18:30
Saturday, 10:00 - 17:00
Fittings by appointment

fittings@ashbyreeve.example +44 20 7946 0931

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The Cutter’s Letter

A short letter each month when new bunches arrive from the mills - with first refusal on the short runs before they reach the shop.

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© 2026 Ashby & Reeve. Tailors & outfitters, London.

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Shirts

Two-fold cotton shirts sized by collar, with single-needle seams, mother-of-pearl buttons and the same three house fits as the tailoring.

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New Arrivals
Suits
Jackets & Waistcoats
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Shirts
Knitwear
Ties & Accessories

Two-Fold Poplin Shirt by Ashby & Reeve

Two-Fold Poplin Shirt

120s two-fold cotton, cutaway collar

White Poplin
Pale Blue Poplin
Bengal Stripe

3 fits★ 4.8 out of 5 from 401 reviews

Button-Down Oxford Shirt

Sale price £125~~Regular price £145~~

Heavy oxford, unlined roll collar

Sale price £125~~Regular price £145~~

Oxford Blue
Oxford White
Oxford Pink

3 colours★ 4.6 out of 5 from 188 reviews